Sensitivity Analysis

All tables show monthly procedures at Month 12 (stabilized) across varying input assumptions. Color scale: red = below 30 · amber = 30–70 · green = 70+ procedures.

Table 1: Contact Rate × Treatment Conversion → Procedures

Booking rate & show rate held at base scenario values

Contact Rate / Treatment Conv45%50%55%60%65%70%75%
50%
75
83
90
100
108
115
120
55%
83
93
100
110
120
120
120
60%
90
100
110
120
120
120
120
65%
98
108
118
120
120
120
120
70%
105
118
120
120
120
120
120
75%
113
120
120
120
120
120
120
80%
120
120
120
120
120
120
120
Procedures/month:
< 30
30–50
50–70
70–90
90+

Table 2: Booking Rate × Show Rate → Procedures

Contact rate & treatment conversion held at base scenario values

Booking Rate / Show Rate60%65%70%75%80%85%90%
50%
100
110
118
120
120
120
120
55%
110
120
120
120
120
120
120
60%
120
120
120
120
120
120
120
65%
120
120
120
120
120
120
120
70%
120
120
120
120
120
120
120
75%
120
120
120
120
120
120
120
80%
120
120
120
120
120
120
120
Procedures/month:
< 30
30–50
50–70
70–90
90+

Table 3: CPL × Monthly Marketing Spend → Procedures

Funnel conversion rates held at base scenario; all other assumptions held constant

CPL ($) / Mktg Spend ($)$8k$10k$12k$14k$16k$18k$20k
$30
120
120
120
120
120
120
120
$40
100
120
120
120
120
120
120
$50
80
100
120
120
120
120
120
$60
65
83
100
115
120
120
120
$70
55
70
85
100
115
120
120
$80
50
63
75
88
100
113
120
Procedures/month:
< 30
30–50
50–70
70–90
90+