DTC Acquisition Funnel
Total Y1 Procedures
1,250
Avg Monthly Procedures
104.2
Peak Month
120
procedures
Months at Capacity
8 / 12
Monthly Funnel — Leads → Procedures
Capacity Utilization
Excess Demand (unmet procedures)
Monthly Funnel Detail
| Month | Mktg Spend | Leads | Contacts | Booked | Shows | Treated | Procs | Utilization |
|---|---|---|---|---|---|---|---|---|
| Oct | $5,200 | 104 | 72 | 43 | 32 | 20 | 50 | 41.7% |
| Nov | $6,000 | 120 | 84 | 50 | 37 | 24 | 60 | 50.0% |
| Dec | $8,000 | 160 | 112 | 67 | 50 | 32 | 80 | 66.7% |
| Jan | $10,000 | 200 | 140 | 84 | 63 | 40 | 100 | 83.3% |
| Feb | $12,000 | 240 | 168 | 100 | 75 | 48 | 120 | 100.0% |
| Mar | $13,500 | 270 | 189 | 113 | 84 | 54 | 120 | 100.0% |
| Apr | $14,000 | 280 | 196 | 117 | 87 | 56 | 120 | 100.0% |
| May | $14,500 | 290 | 203 | 121 | 90 | 58 | 120 | 100.0% |
| Jun | $15,000 | 300 | 210 | 126 | 94 | 61 | 120 | 100.0% |
| Jul | $15,000 | 300 | 210 | 126 | 94 | 61 | 120 | 100.0% |
| Aug | $15,000 | 300 | 210 | 126 | 94 | 61 | 120 | 100.0% |
| Sep | $15,000 | 300 | 210 | 126 | 94 | 61 | 120 | 100.0% |
| Total | $143,200 | 2,864 | 2,004 | 1,199 | 894 | 576 | 1,250 | 86.8% |